ONE Championship’s Johan Estupinan signs historic deal with Snoop Dogg’s Death Row label

Undefeated Colombian Muay Thai prodigy, who boasts an unblemished professional record of 27-0, is emerging as a trailblazer

Johan Estupinan has made history by becoming the first athlete to sign with Snoop Dogg’s Death Row Records, in collaboration with Good Game Champ, marking a groundbreaking crossover between combat sports, gaming and music.

The 22-year-old Muay Thai prodigy, who boasts an unblemished professional record of 27-0, is emerging as a trailblazer in and out of the ring.

Estupinan’s latest victory came against fellow rising talent Johan Ghazali via unanimous decision. His identical twin brother, Jordan, also impressed on the ONE 170 card, securing a debut win over Freddie Haggerty to improve to 8-0.

The move highlights the evolution of Death Row Records, now under the leadership of Snoop Dogg. Once synonymous with the golden era of West Coast hip hop, the label has pivoted towards a broader cultural platform.

Its gaming arm, Good Game Champ, launched in 2023, is driving this transformation by merging music, gaming and events through immersive experiences. Powered by Unreal Engine’s Fortnite Creator, the initiative focuses on elevating minority creators and celebrating hip hop culture while engaging diverse audiences.

Estupinan’s signing is a milestone for both Death Row and Good Game Champ as it bridges the gap between combat sports and gaming. The partnership reflects a growing trend of athletes leveraging their influence to explore opportunities outside traditional sports.

As the first fighter to join Death Row’s roster, the Colombian nicknamed “Panda Kick” is not only expanding his own brand but blazing a trail for other fighters to follow suit.

With his career on the rise and this groundbreaking collaboration under way, Estupinan is one to watch both in and out of the ring.

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ONE Championship’s Johan Estupinan signs historic deal with Snoop Dogg’s Death Row label

Undefeated Colombian Muay Thai prodigy, who boasts an unblemished professional record of 27-0, is emerging as a trailblazer

Johan Estupinan has made history by becoming the first athlete to sign with Snoop Dogg’s Death Row Records, in collaboration with Good Game Champ, marking a groundbreaking crossover between combat sports, gaming and music.

The 22-year-old Muay Thai prodigy, who boasts an unblemished professional record of 27-0, is emerging as a trailblazer in and out of the ring.

Estupinan’s latest victory came against fellow rising talent Johan Ghazali via unanimous decision. His identical twin brother, Jordan, also impressed on the ONE 170 card, securing a debut win over Freddie Haggerty to improve to 8-0.

The move highlights the evolution of Death Row Records, now under the leadership of Snoop Dogg. Once synonymous with the golden era of West Coast hip hop, the label has pivoted towards a broader cultural platform.

Its gaming arm, Good Game Champ, launched in 2023, is driving this transformation by merging music, gaming and events through immersive experiences. Powered by Unreal Engine’s Fortnite Creator, the initiative focuses on elevating minority creators and celebrating hip hop culture while engaging diverse audiences.

Estupinan’s signing is a milestone for both Death Row and Good Game Champ as it bridges the gap between combat sports and gaming. The partnership reflects a growing trend of athletes leveraging their influence to explore opportunities outside traditional sports.

As the first fighter to join Death Row’s roster, the Colombian nicknamed “Panda Kick” is not only expanding his own brand but blazing a trail for other fighters to follow suit.

With his career on the rise and this groundbreaking collaboration under way, Estupinan is one to watch both in and out of the ring.